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Facebook Pages: Social Media Mafia

Posted May 27th, 2008 by chrishambly
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Things move rapidly in the big ole Internet and over this bank holiday weekend I checked out Facebook "pages" again and launched the Social Media Mafia "fan" page.

But we have the FB Group, don't we?

Yes, there is a Facebook group which we have used to date to recruit interested parties, but I've noticed that FB pages provide far more useful features, namely:

Facebook Statistics

180 page views on the first day is not mind-blowing by any stretch of the imagination but at least I know how many, as well as other countable features.

Export Facebook Statistics

Pretty neat, handy for dumping into some of your other data.

Facebook Social Advertisement

Note, you'll see another advert I used in the passed right after they launched the service, not a good click-thru rate, but the ad was merely text, and a bad one too.

(very handy for future events, and pulling new people in, don't you think?).

Facebook Targeting

This is an excellent feature, something many of us have used on other platforms for years. As an example for a Social Media Mafia event in Italy only why would I want to send an update to people in China?

Lastly of course this page is public and not stuck behind a "walled garden".

There are other bits 'n' bobs about Facebook Pages which make sense, though with this small example you can see the benefits are numerous and make the FB Group redundant on many levels.

So, now you should pop on over and become a fan right?


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Comments

Pages def. make sense

On May 27th, 2008 Steve Lawson (not verified) says:

Chris - my experience has been that pages are more use than groups too - groups would be great if there was a way of subscribing to the info within them... but people seem to sign up for a lot of groups and visit none of them...

Pages work more as an aggregation page for info about a topic, and allow you to push info out to the subscribers to that page in a more sensible way... it's a better shop front than the fake-community of the facebook group.

Maybe the best combination would be a facebook page and a Friendfeed 'room'... I wonder if there's a good way to link the two.

good stuff, Chris,

Steve

friendfeed

On May 27th, 2008 chrishambly says:

Hi Steve

Interestingly enough, I did add a friendfeed room yesterday and took that rss feed and plumbed it into our facebook page too....

Statistical Feedback

On May 29th, 2008 Danacea (not verified) says:

Thanks for this - been scooting round the edges of doing one for Forbidden Planet but have shied away from it because of differences in layout and information priority - the statistical feedback, though, is quintessential to selling social media as a whole to the business behind me. Nice post - something to very much keep in mind.

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